Quarter 1: Setting the Foundation
1. Introduction:
Start building excitement by introducing supporters to your text messaging program. Encourage them to opt-in for updates and engagement opportunities.
- Example Message: "π Welcome to [Nonprofit Name]'s text messaging community! Stay tuned for exclusive updates, event invites, and ways to make a difference. Text 'JOIN' to opt-in and be part of the change! π²"
Already using texting? No problem! Consider sharing your goals for the year with your current audience so they know what to expect and how to support the mission throughout the year! How are you growing? Who are you looking to impact? Why do you need the help of your audience?
2. Building Subscriber Lists:
Promote your text messaging campaign across all channels and offer incentives for subscribing. Use keywords and short codes to simplify the opt-in process. Use widgets like opt in forms on your website and QR codes on social media, in email, and direct mail.
3. Donation Appeals:
Launch targeted donation appeals through text messaging, providing a convenient and immediate way for supporters to contribute to your cause.
- Example Message: "π Every donation counts! Help us make a difference in [cause area] by texting 'KEYWORD' to 24365 and donating today. Together, we can change lives! π"
Change it up! Send a ringless voicemail to subscribers thanking them for joining your text messaging community and inviting them to explore your website for more ways to get involved.
Quarter 2: Cultivating Engagement
1. Event Promotion:
Promote your events through text messages, providing details and encouraging supporters to RSVP or spread the word to their networks. Include links to registration pages, or use keyword workflows!
Example Message: "π Don't miss out on our upcoming fundraiser event! Join us for an evening of fun and impact. Text 'KEYWORD' to 24365 to reserve your spot now! π"
2. Volunteer Recruitment:
Engage supporters by inviting them to volunteer through text messages, providing clear instructions on how they can sign up and contribute their time.
- Example Message: "πββοΈ Calling all changemakers! We're looking for volunteers to join us in making a difference. Text 'VOLUNTEER' to [Phone Number] to get involved today! π"
3. Impact Updates:
Share success stories and project updates with supporters through text messages, highlighting the tangible impact of their contributions. These messages of impact go a long way for donor retention!
- Example Message: "π Thanks to your support, we've reached a major milestone! Learn more about the impact you've made in our latest update: [Link]. Together, we're changing lives! π"
Change it up! Send a ringless voicemail to event attendees thanking them for their participation and inviting them to share their experience on social media using a designated hashtag.
Quarter 3: Strengthening Relationships
1. Personalized Communication:
Segment your subscriber lists and deliver personalized messages to each recipient, fostering stronger connections and engagement.
- Example Message: "π Hey [First Name]! Thanks for being an incredible supporter of [Nonprofit Name]. We've got some exciting news to share with you! Stay tuned! π²β¨"
2. Donor Appreciation:
Express gratitude to donors through personalized thank-you messages and exclusive perks, showing them how much their support means to your organization.
- Example Message: "π Thank you, [First Name], for your generous support! Your donation is making a real difference in the lives of [affected community]. We couldn't do it without you! π"
3. Storytelling Campaigns:
Harness the power of storytelling to connect emotionally with supporters, sharing compelling narratives that highlight your organization's mission and impact.
- Example Message: "π Every story has the power to inspire change. Read [Recipient's Name]'s incredible journey and see the impact of your support firsthand: [Link]. Together, we're writing a brighter future! π"
Quarter 4: Year-End Giving
1. Giving Tuesday Campaign:
Launch a dedicated text to donate campaign for Giving Tuesday, leveraging the global day of generosity to inspire supporters to give back to your cause.
- Example Message: "π This Giving Tuesday, let's make a difference together! Text 'KEYWORD' to 24365 to donate and spread kindness to those who need it most. Every gift counts! π #GivingTuesday"
2. Year-End Appeals:
As the year comes to a close, it's time to make a final push for donations. Send out compelling year-end appeals to inspire your supporters to give generously before the end of the tax year.
3. Reflection and Gratitude:
Take a moment to reflect on all that you've accomplished throughout the year. Send out messages of gratitude to your supporters, thanking them for their continued dedication and support.
Change it up! Send a ringless voicemail to donors and volunteers thanking them for their ongoing support and inviting them to share their own stories of involvement with your organization.
Weβre here to support you every step of the way! If you have any questions or need further assistance, feel free to reach out. Let's make this year your best one yet!
Have questions or want to meet with someone to tailor your own plan? Sign up for our free group office hours.