When you register your organization for 10DLC (A2P messaging), The Campaign Registry (TCR) assigns you something called a Trust Score. Think of it as your organization’s “reputation rating” with the mobile carriers. Your score helps determine how many text messages you’re allowed to send per day and how strictly the carriers filter your messages.
Your Trust Score is not public, and you cannot see it directly — but it impacts every text you send.
Why the Trust Score Matters
Your Trust Score directly affects:
1. Message Throughput (How Fast You Can Send)
Carriers use your score to set sending limits.
Higher score = higher daily throughput.
Lower score = fewer messages allowed per minute/day.
This is why two organizations sending the same campaign can experience different delivery speeds or occasional throttling.
2. Filtering & Deliverability
A higher Trust Score tells carriers that your organization is legitimate, transparent, and compliant.
A lower score increases the chances your messages may be:
throttled
delayed
filtered (blocked)
Even if content is identical, a low score raises the probability of carrier filtering.
What Impacts Your Trust Score?
Your Trust Score is based on the data you submit during brand and campaign registration. The carriers evaluate:
1. Your EIN & Legal Business Info
This must match IRS records exactly. Any mismatch can lower your score.
2. Your Industry
Some industry categories naturally score lower because carriers see them as “higher risk.”
Nonprofits are generally viewed favorably.
3. Transparency of Your Organization
Higher-scoring profiles include:
a real website
a physical address
contact info
a privacy policy
a donor/supporter opt-in flow on the site
4. Your Campaign Details
Clear, compliant campaign documentation increases trust. This includes:
sample messages that match real-world use
explicit opt-in method
opt-out language (“Reply STOP…”)
link to terms/privacy policy
5. Past Behavior (If Applicable)
If you’ve used A2P texting before, deliverability history and complaint rates can influence your score.
Score Ranges & Typical Throughput
While exact scoring is not disclosed, carriers generally group brands into tiers:
Trust Score Tier | Approx. Daily Throughput | What It Means |
High (75–100) | 100,000+ messages/day | Excellent reputation; fastest speed |
Medium (50–74) | 10,000–100,000/day | Generally strong deliverability |
Low (1–49) | 2,000–10,000/day | Throttling and filtering more likely |
Very Low or Unverified | <2,000/day | Severe restrictions; high filtering risk |
(Ranges vary by carrier and may change over time.)
Why Nonprofits Often Score Higher
Nonprofits tend to receive higher Trust Scores because they:
Serve a clear public benefit
Are not selling products
Usually, text supporters who already know them
Have low complaint rates
Follow strong permission-based practices
This works in your favor — but only if your registration is thorough and precise.
How Rally Corp Helps Improve Your Trust Score
Because your score is based on what you submit, we help you:
Get your brand details right
We verify legal name, address, EIN, and website structure to avoid mismatches.
Provide compliant campaign documentation
We write or refine:
Sample messages
Campaign descriptions
Opt-in flow language
Call-to-action examples
Privacy/terms links (dynamically updated if you are using our hosted forms)
This all ensures your registration meets TCR and carrier requirements.
Maintain permission-based texting
Our platform is built around consent and human-centered communication, which carriers reward over time.
Can You Change Your Trust Score?
Yes — but not instantly.
You can request a re-vetting or secondary vetting if:
Your original brand details were incomplete
You have updated your website or documentation
Your organization was misclassified
Improving compliance, clarity, and transparency increases your likelihood of a better score.
Rally Corp can guide you through this process.
Best Practices to Maintain a Healthy Trust Score
Only text people who have opted in.
Use clear calls to action (“Reply STOP…”).
Keep bounce/complaint rates extremely low.
Don’t reuse old purchased lists.
Keep your campaign content aligned with your approved use case.
Use a branded shortlink so links appear trustworthy.
Respond to STOP requests immediately (our platform handles this automatically).
If you’d like help improving your Trust Score, reducing carrier filtering, or making sure your next campaign sails through without issues, our team is happy to walk you through the process. Book a quick customer success call or join one of our upcoming workshops to learn the exact steps we recommend for stronger deliverability and higher engagement.