When registering a messaging campaign (10DLC/A2P), carriers review several fields to ensure the program complies with industry requirements for consumer consent, transparency, and sender identification.
If any information is incomplete, inconsistent, or unclear, the submission may be rejected.
Below are the most common reasons campaigns are denied and how to correct them.
Common Campaign Registration Rejection Reasons
1. Contact Information Must Be a Real Person
Issue
The contact name listed in the submission is not an actual individual.
Example rejection:
The contact name provided is "Helping Hands Nonprofit." This field must include the first and last name of an actual person representing the organization.
Why this matters
Carriers require a specific individual responsible for the messaging program, not just the organization's name.
How to fix it
Provide:
First name
Last name
Job title (recommended)
Email address
Use a verifiable person connected to the organization, such as someone listed on the nonprofit’s staff or leadership page.
Also ensure the email domain matches the nonprofit’s website domain.
Example
Contact Name: Sarah Johnson
Title: Director of Development
Email: [email protected]
Do not use
Department names
Organization names
Generic labels
Examples that will fail:
Communications Team
Donor Support
Community Hope Foundation
2. Contact Email Must Match the Organization Domain
Issue
The contact email address does not match the organization’s domain.
Example rejection:
The contact email provided does not match the business information for the campaign.
Example problem:
Organization Name: ACME Community Outreach
Email: [email protected]
Why this matters
Carriers want confirmation that the messaging program is operated by the actual nonprofit organization, not a third-party vendor.
How to fix it
Use an email address associated with the organization’s domain.
Example:
If a marketing agency or consultant manages the campaign, the organization’s staff member should still be listed as the primary contact.
3. Missing Marketing Opt-In Proof
Issue
The campaign is registered as Marketing, but no opt-in proof was provided.
Example rejection:
The Opt-in URL must link directly to the page where consent is collected.
Why this matters
Carriers require clear proof that supporters explicitly agreed to receive text messages from the organization.
How to fix it
Provide a working URL where supporters opt in.
Example:
https://yournonprofit.org/text-updates
The page should clearly show:
The opt-in form
Consent language
A checkbox or form submission mechanism
Example compliant language
By checking this box, you agree to receive marketing and fundraising text messages from Our Community Mission. Message and data rates may apply. Reply STOP to opt out.
Best practices
The checkbox should be unchecked by default
Consent should be optional
The language should clearly mention SMS or text messages
4. Message Content Must Match the Campaign Type
Issue
The Use Case Summary and Message Content do not match the selected campaign type.
Example rejection:
The Use Case Summary and Message Content do not align with a Marketing use case.
Example problem
Use case: Marketing
Message example:
Your volunteer shift is confirmed for tomorrow.
This message is informational, not marketing.
How to fix it
Ensure message samples match the use case selected during registration.
Example marketing messages for nonprofits
Join us this Saturday for our community food drive! Sign up here: yournonprofit.org/volunteer
Support our mission today. Your gift helps provide meals for families in need: yournonprofit.org/donate
Additional Common Reasons Campaigns Are Rejected
5. Opt-In Language Does Not Mention SMS
Carriers require the opt-in language to clearly reference text messages or SMS.
Bad example
Sign up to receive updates from our organization.
Compliant example
By submitting this form you agree to receive SMS text messages from our organization about events, programs, and fundraising opportunities.
6. Missing Required SMS Disclosures
Messaging programs must include the following disclosures:
Message frequency
Message and data rate disclosure
STOP opt-out instructions
HELP support instructions
Example compliant disclosure
Message frequency varies. Msg & data rates may apply. Reply STOP to unsubscribe. Reply HELP for help.
7. Organization Website Cannot Be Verified
If the organization does not have a functioning website, campaign approval may fail.
Reviewers typically look for:
Organization name
Description of programs or services
Privacy policy
Terms of service
Without a verifiable online presence, carriers may reject the campaign.
8. Privacy Policy Missing SMS Language
The organization’s privacy policy should reference SMS communications.
Example
We may send SMS messages to individuals who have provided consent. Recipients may opt out at any time by replying STOP.
9. Opt-In URL Does Not Show the Sign-Up Form
Sometimes the provided URL leads to:
The homepage
A login page
A page without a sign-up form
Reviewers must be able to see the opt-in process directly.
Best practice
Link directly to the page where the text messaging signup form appears.
10. Use Case Description Is Too Vague
Short descriptions often fail review.
Weak example
We send updates to supporters.
Better example
Supporters opt in on our website to receive fundraising updates, volunteer opportunities, and event reminders via SMS text message.
11. Message Samples Missing Organization Identification
Messages must clearly identify the sender.
Bad example
Donate today and make an impact!
Compliant example
Community Food Network: Help provide meals for families in need. Donate today: example.org/donate
How to Ensure Approval on Resubmission
Before submitting again, confirm:
✔ A real staff member is listed as the contact
✔ Contact email matches the organization’s website domain
✔ A working opt-in URL is included
✔ Opt-in language clearly references SMS/text messaging
✔ Message samples match the campaign use case
✔ STOP / HELP disclosures are included
✔ Website and privacy policy are accessible
Once these items are corrected, the campaign can be resubmitted for review.
Need Help?
If you need assistance reviewing or correcting your campaign submission, contact the Rally support team: [email protected]
We’re happy to help ensure your submission meets carrier compliance requirements so your messaging program can be approved quickly.