In this article, you will find explanations for each delivery type, how they work, and examples of when they are best used.
Campaigns V2
1. Send Later
How It Works: Send Later lets you prepare your message in advance and choose a specific date and time for it to be sent. This ensures timely communication without needing to manually send it.
When to Use:
For Nonprofits: Plan messages ahead of time for key dates, like sending reminders about a fundraising event or promoting a special campaign that aligns with a national day of service.
For-Profit Businesses: Get ahead of holidays and major sales. For example, schedule your Black Friday promotions or holiday greetings well in advance to ensure they reach your customers at the right moment.
For Churches: Use for upcoming church events like Christmas or Easter services, or a reminder about a volunteer event or special worship service.
2. Send Now
How It Works: Send Now sends your message to all your selected contacts right away. Once the campaign is sent, you can add new contacts, but you can't edit the message, and previous contacts will not receive any further communications.
When to Use:
For Nonprofits: Great for sending last-minute reminders about an upcoming event, such as a charity walk or auction.
For-Profit Businesses: Perfect for urgent promotions, like flash sales, or immediate business updates.
For Churches: Use for urgent messages, such as a sudden service time change or weather-related cancellations.
3. Peer-to-Peer
How It Works: Peer-to-Peer lets you load a list of contacts but send each message manually, one by one. This gives you the flexibility to time each message for when you're ready, allowing more personalized outreach.
When to Use:
For Nonprofits: When you need to reach out to high-value donors with a personal touch, such as thanking major donors after a fundraising event.
For-Profit Businesses: Perfect for personally inviting loyal customers to VIP sales or events.
For Churches: Ideal for personally inviting new members to upcoming events, or following up with visitors after their first visit.
Note: Campaigns V2 does not include a Recurring type. Recurring, repeating sends are moving to a separate Automation module.
Legacy Campaigns (V1)
Legacy Campaigns (retiring January 2027) also offers a fourth type, in addition to Scheduled, Immediate, and Peer-to-Peer (the V1 names for the types above):
Recurring Campaigns (Legacy only)
How It Works: Recurring campaigns let you set a message that goes out on a regular schedule (e.g., weekly, monthly) to the same audience. You can modify the message between sends, and every time it runs, it will go out to all contacts, both existing and newly added ones.
When to Use:
For Nonprofits: Ideal for keeping volunteers or donors informed with regular updates, like a weekly "mission update."
For-Profit Businesses: Use this for consistent customer engagement, like a weekly newsletter or regular promotions.
For Churches: Perfect for weekly or monthly reminders about recurring events like Sunday services or small group gatherings.
Final Tips
Peer-to-Peer is ideal for personal connections with individual members, customers, or donors.
Send Now is perfect for sending out last-minute updates.
Send Later ensures you don't miss key dates or events like holiday services or large-scale fundraising campaigns.
By understanding these delivery types, you can tailor your communication strategy to effectively engage your audience—whether you're running a nonprofit, small business, or church.
If you need assistance with setting up your campaigns, we're here to help, just message [email protected] for more help.